Well, there's the learning ... and there's the effect it has, which is to make it a whole lot more fun, and a whole lot closer to real chat. Closer, therefore to passing the Turing Test.
Every day, some people persuade themselves it's all a con - that real people are simply chatting. Other people know fully well what it is, yet stay and chat for hours daily, just for the creative fun of it - something you can't do unless the bot has real character, has something to say or something to argue about, and has nearly infinite variety.
With most other bots you start to see the patterns and techniques all too soon - they're rather more predictable.
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